Once your visitors have arrived at your website, can they determine what your business does? What about navigation? Can they easily browse through your site and see your blog, your ‘About us’ page, your ‘Services’ page, and so on? If you have an e-commerce site, is your pricing for your products easily read and understood? If you have answered ‘no’ to any of the questions mentioned above, it may be time to seriously rethink your website’s effectiveness, especially at the start of the new year. Your website’s design in today’s world not only needs to be aesthetically pleasing but it also has to be designed so that it can improve the experience of your user, be functional, and it has to complement your content. In addition, your site needs to be able to communicate what your business does, why your business does it, and how you do it. If you want your website to do all of this and more, here’s how you can improve your website design for 2019.
Remove the irrelevant or useless
When trying to improve your website, you need to remove the irrelevant or useless. There are certain site elements which you may no longer need, such as stocky and bulky images and long bodies of content. What you need are a few images which can make an impact along with content divided into easily readable sections. You may also want to add relevant and clear headers for your images and content.
Optimise ‘follow’ and social share buttons
Even if you think you have the best content for your website, it will not make much of a difference if you don’t give visitors the chance to share the content you have. If your website doesn’t have social share buttons yet, you could be failing to take advantage of social media traffic to your site. Social share buttons are especially useful as they are a non-invasive or ‘non-pushy’ way of getting users to share your content on social media. You can place them at the top or bottom of a blog post and see the traffic pour in. Of course, make sure you have some excellent and informative blog posts first.
Make use of calls to action
Another type of button which could prove inherently useful in 2019 is the call to action button, as attested to by our best web designer in Bristol. This element prompts users to take the next invaluable step when they arrive on a page. You need to be able to gently prod your users to do something or take an action, and you can only do this with the right buttons for calls to action. Some great examples of calls to action include ‘click here for more information’, ‘sign up for our webinar’, ‘watch our video’, ‘download our…’, ‘check out our offer’ and ‘see pricing’.
Use the proper images
Users want to see a website which they can relate to – a site which can give them the answers they need. And you can do this when you choose the proper images as well. Make sure, for instance, that your images fit with the kind of message you would like to impart, and whenever possible, use pictures of the real people who actually work with you and your company, and use images of your own business premises. This gives users the right impression of your company, and they will feel a more real connection with your business as well.
Image attributed to Pixabay.com